CONTRAST WITH SIZE
This contrast in size depicts authority and power as the weaker or smaller subject looks up for protection and support.
CONTRAST WITH COLOUR
The contrast with different colours depicts importance and attention to the logo, and gives it meaning, and also solidifies the image with a brand.
CONTRAST WITH TONE VALUE (SHADOW)
source: http://thumbnails.illustrationsource.com/huge.7.35775.JPG
The tonal Value of the design creates a contrast between the man and his inner self, showing who he really is inside.
CONTRAST WITH TYPE
source: http://29letters.files.wordpress.com/2007/09/imarat-display.jpg?w=460
The use of different typeface and font creates meaning different meaning and draws attention to certain part of the design
CONTRAST WITH SHAPE
The use of different shapes in contrast, draws attention to the circular shape